As we get older our skin loses its elasticity as a result of decreased oxygen levels, causing fine lines and wrinkles where there once was an immaculate, flawless complexion. Add stress and a lack of quality sleep to the mix and you begin to understand where those dark shadows under your eyes and the inability to focus properly come from.

The good news is that the answer to combatting these things is all around us, and now perfectly packaged to complement your daily beauty and wellness regime – oxygen! Yes, the secret to a new you is actually as simple as breathing in and out, with Boost Oxygen’s handy portable supplemental oxygen canisters, available at selected retailers and online with door to door delivery across South Africa.

The creators of Boost Oxygen have conducted in-depth research into the benefits, possible side effects and long term effects of supplementing oxygen intake and have found it to be both safe and beneficial for everyday use and a bonus to any beauty regime.

This research has been backed up by numerous independent medical and scientific studies that have shown that oxygen is essential for optimal brain activity and can improve mental performance. They have also proven that it can boost energy levels and relieve stress as well as alleviating the symptoms of insomnia and even hangovers!

Oxygen also plays a critical role in how well we look. The stress hormones adrenaline and cortisol increase the internal acidity of the body, lowering oxygen levels in the process. Lower oxygen levels affect the performance of both collagen and elastin, which help to keep our skin looking and feeling fresh.

A few inhalations of Boost Oxygen’s 95% purified oxygen increases the availability of oxygen to the skin, boosting cell renewal and restoring the body’s oxygen to normal, healthy levels. It helps to repair and regenerate collagen and elastin and aids in the reduction of anxiety and stress levels, helping you to look and feel calm and refreshed after just a couple of breaths.

With its dedicated Boost Oxygen Beauty range of products also schedule for launch in South Africa in the near future, Boost Oxygen is designed to help the body to reclaim oxygen levels lost as a result of poor nutrition, poor fitness and reduced air quality.

It’s no secret that our air has been compromised by pollution and poor air quality has been linked to premature ageing and reduction in general wellbeing across South Africa, especially in our cities. Research has found that the level of oxygen in our air today is around 21%, but in our polluted cities it can drop as low as 12%.

Combined with unhealthy eating habits and a lack of exercise, the world we live in is the most challenging it has ever been for remaining healthy and looking good. Our skin is literally under attack from the inside, but using Boost Oxygen to supplement your oxygen intake can help to counteract these harmful influences, restoring balance to your body with a quick, healthy dose of pollution-free, oxygen enriched air, improving sleep patterns, promoting relaxation and mental acuity. It also leaves you looking refreshed and energised, with improved colour and tone to your skin.

Boost Oxygen’s 650ml canisters come in three aromatic fragrances – peppermint, pink grapefruit and menthol eucalyptus, which all help in the absorption of oxygen. Costing R290 per canister, they can be bought online or from selected stockists.