That is what the Women’s World Car of the Year aims to determine. As such, the world’s leading female motoring journalists ponder this question each year before announcing the final results.
Charleen Clarke, Cyberstoep writer, is the South African judge of the competition. And the great news is that another four new judges have been added to the jury panel for Women’s World Car of the Year for 2015! They are:
JAEDENE HUDSON – Australia
Jaedene was Australia’s first national female motoring writer and is Online Motoring Editor for Australia’s largest member association – The National Road and Motorists’ Association (NRMA). She comes with strong credentials on both sides of the motoring divide.
Jaedene was motoring writer for The Daily Telegraph, Carsguide, for three years before moving to the Sydney Morning Herald, Drive (print and website). She became Online Motoring Editor for NRMA in 2010 and was the first female judge on Australia’s Best Cars Awards.
For three years she crossed the road, so to speak, to public relations in the automotive field before being enticed back to NRMA where she is responsible for motoring content for www.drive.com.au
Jaedene has a Bachelor of Communication Studies (with a double major in journalism) and is studying towards a post-graduate Masters of Marketing at University of New South Wales. She replaces Karla Pincott who had to resign as a judge because she is no longer testing and writing about cars. Jaedene says Australia is under-represented with female motoring journalists compared to the USA, UK and Europe.
“I hope my participation in this international award will encourage more women to get involved in the automotive industry.”
NGUYEN THI KHANH HOA – Vietnam
Khanh Hoa is the pen name Nguyen uses. Her friends call her Harmony, which is her French name. She attended Vietnam National University (where she studied French) and started her professional life working as a reporter just over ten years ago. In 2006 she began writing about cars “purely by chance” she says.
“I didn’t have much knowledge about cars because in Vietnam the main vehicle of choice is the motorbike.”
Now she writes daily on the subject for Laodong Newspaper, one of the oldest in Vietnam, and contributes to other automotive newspapers such as Otoxemay, Autonet and the Automobile Industry magazine, among other outlets. She has completed test drives in Vietnam, Thailand and Saudi Arabia.
While the car market in Vietnam is in its relative infancy, Khanh Hoa says it is fast-growing with most of the carmakers of the world represented.
“Being a judge in these awards is a way to let Vietnamese readers know more about the international car market and about women motoring journalists. It will help Vietnamese women know more about cars and to be able to make their car buying choice easier.”
YLLE RAJASAAR – Estonia
Ylle Rajasaar is a producer and screenwriter for television and film working with Estonia Public Broadcasting focusing on education, the environment, technological innovation and science. In 1987, when she was still in school, she began freelance writing and in 2012 started her own car blog because, she says, she thought it was important to encourage more women to take an interest in technology and cars.
The blog – emapidur.wordpress.com – became immediately popular and by the end of that year Ylle was recruited to join the What Car? Team in Estonia and began writing for numerous other magazines on technology and innovation.
“My style can be summed up in one word – edutainment. It humorously combines entertainment with education, inspiring people to try new things and find similar situations in their lives,” she says.
She intends to understand car engines “inside and out” and her dream is to deconstruct – and then renovate – a classic Porsche. She says being a judge in Women’s World Car of the Year is a good way for Estonia to be represented internationally.
“The opportunity to discuss the state of the international car industry is both extraordinary and necessary and my wish is to represent Estonian women in the best way possible,” she says.
SEVIL OKUMUŞ – Turkey
When Sevil graduated from business school she says the last thing on her mind was writing about cars and it began, like Khahn Hoa from Vietnam, by chance. For the past three years she has written about numerous industry aspects, interviewed industry leaders in Turkey and has prepared road test videos and broadcasting car events on line and for national newspapers.
“The portal www.tasit.com has access to 1,5 million registered and potential car buyers so it allows us to research many aspects and generate unique data. In Turkey the automotive industry is in rapid change, maybe the fastest of its entire history.”
She said that at first readers did not believe there was a woman writing on cars because in Turkey the auto industry tends to be male-dominated.
“When they figured it out a national newspaper interviewed me about it back in 2013.”
“I believe it is even more important to voice our point of view as women, from a smart, practical and useful angle for anyone who is interested. That’s why it’s an honour to join the jury for these awards.”
With the inclusion of these new jury members, the panel of Women’s World Car of the Year now has 22 women motoring writers representing 17 different countries.
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