Inner Secrets Lingerie, established in 2005 by mother and son Penny and Dimitri Parolis, celebrated its 11th anniversary with the launch of its online store. The online store provides all the basics for a woman’s underwear drawer with best sellers such as the Simone Perele Andora bra (one is sold every minute worldwide), Spanx, the signature lace Hanky Panky camisoles, bralettes and panties.

The online store offers free delivery nationwide for purchases over R500 and since the undies are a bit pricey, your shipping will most likely be free. So, there is really no excuse not to buy online. Due to strict hygiene policies (also followed by most stores in SA), garments cannot be returned. However, Inner Secrets Lingerie does have a page dedicate to explaining how to measure for your underwear.

Since you are shopping from your bedroom, you might as well quickly take the measurements. You can also be fitted by a trained corsetiere at one of the store branches across country.

“Once a woman has been fitted by one of our trained corsetieres and knows her bra and panty size in our heritage brands, it makes it easier for her to shop confidently online via our website,” Penny Parolis says. She also notes that there are virtual assistants available through the website during office hours to assist.

“We felt that it was an opportune time to not only upgrade our image, but to move the business into an exciting new period of growth with the development of an online store,” Dimitri Parolis comments. You can visit the website at www.innersecrets.co.za.